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Guide to Automotive Social Media

There are a lot of changes today in how people communicate. Social media has become an essential part of human communications since the advent of the internet. Today, most businesses including the automotive business is using social media in communicating to their customers and potential ones.

The aim of automotive social media, which is an auto dealership’s marketing strategy is to see more cars and gain more profit. Businesses today have their own social media accounts because these sites are very popular and are visited by millions daily. Social media sites have made many businesses accessible to people and so you can use these sites to advertise your brand and communicate with potential customers. Customers usually give their feedback on these social media sites. if someone makes a negative comment about your cars, then you also have an opportunity to answer and explain thing better to them.

Popular brands have already seen the benefits of using social media. This is not where their marketing dollars are going. They post thousands of videos, twitter messages and social networking impressions on social media campaigns.

So customers have viewed a lot of YouTube videos, read many tweets and impressions and people have asked to be sent notifications or updates on their brand. So today, almost all auto brands and auto dealerships have their own social media campaigns for the product advertising.

Many auto dealerships use twitter to make their announcements, advertisements, trivia, sales and discounts for their customers. Twitter and other social media sites are not being used by popular brand dealerships in order to let people know about their new model releases. Some companies have even started social media competitions to promote and publicize their new car models which is also the competition prize. Those who wished to join he competition were asked to write a tweet using the correct hashtag, and the more tweets you write , the more chances of winning the car. With this strategy the company has made good use of social media to attract many customers.

More customers will know you if you build a fan page in facebook and built it up in your local community. By posting ads and photos many people will notice and be interested in your ads and promotions.

another way of communicating and attracting the curiosity of your potential customers is to post YouTube videos on your latest car models and other great car models that you have. Videos are posted free in YouTube and the reason why it is less expensive compared to TV and radio advertising. You can also use Instagram for free and here the photos of your latest car models can be posted for customers and interested people can see and like.

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